Guest Post by Arlene Knickerbocker – “What Readers Retain”

What Readers Retain by Arlene Knickerbocker   Once we decide to write for publication, our focus must shift. We are told, “Write what you are passionate about.” However, if readers are not passionate about that topic, who will read what we write? Every publisher asks their writers to identify their target audience and give specific demographics. Every publisher asks their writers what...
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